The Everlast brand is built on strength, dedication, individuality, and authenticity. They aspire to be the premier fight sports and fitness brand in the world, with a focus to be a necessary part of the lives of athletes and fitness enthusiasts who train, compete, and live on active lifestyle.

Everlast creates boxing, mixed martial arts, and fitness products to meet customer needs and desires, their rich heritage and brand equity fuels their ability to meet this aspiration.